A Picture Is Worth…With the ever-increasing influence of social media, Twitter, Facebook, Instagram, Snapchat etc., into our mainstream culture, it is vitally important to remember that snap judgment of people is made almost instantaneously. Keeping that in mind, it has never been more important to ensure that your personal and professional portfolios portray you in the best possible light- especially if you are on the job hunt. In the medical sales field, it is almost a certainty that VPs of Sales and Regional Sales Managers will not only review your resume but will also check your LinkedIn profile and Facebook to gain a better understanding of your background and personality. To that end, it is imperative that you follow some simple reminders to ensure that you have your best foot forward in securing an interview.
1.) Do NOT list side businesses on your LinkedIn profile
I had one candidate lose out on an interview simply because she listed that she was a personal trainer from 2011- Present at the same time she was working as a sales rep for a medical company. The VP assumed that this woman was leaving the field early to pursue her other business and refused to see her. Same goes true for high school coaches- never list that you are currently coaching ANY high school team because practices do occur during working hours.
2.) Try to avoid listing Political activities/organizations on any Social Media during your job search.
Never list political party affiliations. Do not voice political opinions. Eliminate all pictures at Political rallies, fundraisers etc. You never know when the Hiring Manager is a member of the opposition party.
3.) Try to avoid listing hobbies – no matter how innocent
One candidate of mine listed on Facebook that he was the VP of a group specializing in occult magic acts that perform at parties and haunted houses during Halloween. He lost out on a $200K job offer because the manager took offense to his “hobby!”
4.) Keep it clean on Facebook
Avoid the drunken party pictures, the shots of tequila, excessive tats, compromising poses, and anything that will give a VP pause to want to interview you- especially if there is a company car involved. Good clean images of you and your family will help you greatly.
5.) Keep it professional on LinkedIn.
I had a VP of Marketing candidate send me his resume, it looked great. The VP was interested- until he saw the LinkedIn picture of the guy hunting a deer with a beer in his hand. Not exactly the best professional image. Get a professional photograph taken!
Social media is a powerful tool, and when used properly it can add significant value to you as a candidate. It can also work against you. Use common sense, and realize that a good resume and interview is only part of the process. A clean portrait will enhance your chances significantly!